Augmented Reality (AR) - Nect Blog

Augmented Reality (AR)

Augmented reality also known as AR is one of the subjects we heard about lately. It seems that augmented reality will undoubtedly shape the world of the future as technology companies and other sectors such as advertising, marketing and more continue to invest in augmented reality projects.

Let’s take a glance at the exiciting world of AR together.

What Is Augmented Reality (AR)?

Augmented reality is a technology that allows virtual elements to be superimposed onto our vision of reality. It is necessary to have a smart glass, smartphone or a tablet with internet access to try augmented reality applications. Although this techonology seems a bit complicated when it’s first heard about, AR is in all aspects of our lives with Instagram filters, games and more.

In Which Industries Augmented Reality Is Used?

It’s easier to answer that “in which industries augmented reality is not used?” since augmented reality is everywhere, in every sector now!

Marketing, cinema, shopping, education and more, there are many industries you can come across augmented reality usage.

Even in the near future, there will be many more industries benefitting AR technology and will be many more examples of AR usage as AR technology is getting improved.

Augmented Reality & Retail Industry

The idea of getting information about products while shopping in a supermarket or discovering how a outfit will fit on you makes you excited, you need to know that these are the perfect examples of AR usage in retail.

You can be sure that retail will be completely change by AR technology in the future. New experiences created by AR will change all decision making mechanism of consumers.

Augmented Reality & Film Industry

Film industry is another field that benefits AR techonology. We come across AR usages in film promotion mostly. For example, by means of a billboard, you can watch a movie’s trailer with your smart phone. It’s certain that film industy will benefit AR techonology later on.

Augmented Reality & Real Estate Industry

Even it sounds strange, real estate industry is also at the center of AR technology. Now, you do not need to go to a home to discover, you can know that house with AR apps.

Augmented Reality & Tourism

Augmented reality technology gives tourism sector many opportunities to create innovative experience for travelers and also prominence for brands.

Getting information about a historical point while travelling, looking at the menu by means of a QR code or a short tour in a hotel before staying make many people so excited.

Instagram AR Filters

Here is the leader area of usage for AR: Instagram!

Instagram AR filters are the perfect examples how AR usage be effective and viral.

These days, by means of AR filters, brands create unique experiences for their consumers while increase their awareness, interaction rates and volume with professional AR agencies’ support.

That’s why creating an Instagram AR filter is a huge chance to success for all sectors.